📊 Built for UAE & GCC marketers
Track & Plan Your Digital Marketing Like a Pro
Free, ready-to-use digital marketing trackers, planners and toolkits to organise campaigns, measure performance and report clearly to clients or management - in Excel & Word formats.
No payment. No fluff. Just practical files you can start using in the next 10 minutes.
Not sure where to start?
Use this 3-step guide to jump to the right templates based on your goal.
I want to understand what’s working
Start with performance & reporting templates to see what’s driving results.
Go to Performance & Reporting →I want to plan & organise campaigns
Use planning & strategy frameworks, planners and calendars for campaigns.
Go to Planning & Strategy →I want to justify budget & prove ROI
Download ROI, lead and audit templates to calculate returns and spot gaps.
Go to ROI & Leads →📌 Why Use These Digital Marketing Toolkits?
📈 Monitor Performance
Track key SEO, PPC, social, email and website KPIs in one place to make data-driven decisions.
💰 Optimise Your Budget
See which channels are profitable, reduce wasted spend and focus on high-ROI campaigns.
🎯 Improve Conversions
Use audits, funnels and customer journey templates to remove friction and close more leads.
See how your templates will look in action
Each template is colour-coded, pre-labeled and designed for real UAE campaigns – with AED, funnel stages, key dates and channels laid out for you.
Columns for impressions, clicks, CPC, conversions, cost per lead and revenue in AED – ready for monthly reporting.
Plan posts by platform, objective and theme – including Ramadan, UAE National Day and payday spikes.
🔎 Template Finder
Two quick questions and we’ll highlight where to start. You can still explore everything in the library below.
Who are you?
What do you want to focus on?
📥 Free Digital Marketing Tracking & Toolkit Library
Browse all templates below. You can filter by channel or goal, search by name, or simply scroll through categories. Every file is built for real campaigns in UAE & GCC markets.
📊 Performance & Reporting Templates
Monitor key marketing metrics, analyse data and track trends to make better decisions. Ideal for monthly reports, agency decks and management updates.
📈 Digital Marketing Performance Tracker
Track all major channels (SEO, PPC, social, email, website) in one dashboard-style sheet.
📥 Download👉 Tip: Keep one tab per month and a summary tab for quarterly & yearly UAE reporting.
🔍 SEO Performance Tracker
Track keyword rankings, backlinks, organic traffic and on-page changes over time.
📥 Download👉 Tip: Use separate tabs for UAE, KSA or other markets if you work regionally.
📊 PPC Campaign Tracker
Measure ad spend, CPC, CTR, conversions and ROAS across Google Ads, Meta & more.
📥 Download👉 Pair with the UAE Marketing Calculators to model scaling scenarios in AED.
📱 Social Media Performance Tracker
Track reach, engagement, impressions and follower growth across all social platforms.
📥 Download👉 Tip: Add one tab each for Instagram, TikTok, LinkedIn and Snapchat to compare UAE audiences.
📧 Email Marketing Tracker
Monitor open rates, click-through rates, unsubscribes and conversions from campaigns.
📥 Download👉 Tip: Add separate sections for promotional vs. automated journeys (welcome, cart recovery, etc.).
📝 Content Marketing Tracker
Track content pieces, publish dates, topics, CTAs and performance across channels.
📥 Download👉 Tip: Use with your Content Angle & Hook Generator to fill ideas quickly.
🌐 Website Performance Tracker
Track traffic, bounce rate, sessions, conversions and key landing pages from GA / GA4.
📥 Download👉 Tip: Mark key UAE timelines (Ramadan, offers, launches) inside the sheet to explain performance swings.
📉 Competitor Analysis Template
Compare competitor SEO, ads, social presence and offers to refine your positioning.
📥 Download👉 Tip: Use monthly for fast-moving markets like clinics, real estate or e-commerce in Dubai.
📆 Planning & Strategy Templates
Strategically plan your campaigns, budgets and proposals with structured frameworks and planners. Ideal for new launches, quarterly planning and client pitches.
📋 Digital Marketing Strategy Framework
Map objectives, audiences, channels, messaging and KPIs across the full funnel.
📥 Download👉 Need ideas? Pair with the Campaign Ideas for UAE Business Tool .
📌 Digital Marketing Campaign Planner
Plan objectives, audiences, creatives, budgets and timelines for each campaign.
📥 Download👉 Tip: Use this before building ad sets in Meta / Google to keep everything aligned.
📅 Social Media Content Calendar
Plan posts by date, platform, format, theme and objective throughout the month.
📥 Download👉 Fill with ideas from the AI Marketing Prompt Tool or Content Angle & Hook Generator .
💰 Marketing Budget Tracker
Plan and track budgets by channel, campaign, month and spend vs. forecast in AED.
📥 Download👉 Tip: Link high-spend campaigns to your PPC & ROI templates for a full money picture.
📝 Client Proposal Template
Present clear objectives, scope, deliverables and pricing in a professional format.
📥 Download👉 Tip: Add screenshots from your trackers to show how you’ll report results.
📢 Reputation & Customer Journey
Understand how customers move through your funnel and monitor reviews, ratings and feedback – especially important for clinics, gyms, salons and local services in UAE.
⭐ Online Reputation Management Tracker
Track reviews, ratings and responses across Google, social platforms and listing sites.
📥 Download👉 Tip: Add SLA columns (response time targets) for Dubai & Abu Dhabi branches separately.
📍 Customer Journey Mapping Template
Map each touchpoint from first contact to conversion and retention with pain points and ideas.
📥 Download👉 Use this before running big CRO or funnel experiments so every team sees the full picture.
💰 ROI & Lead Generation Templates
Measure the financial impact of your campaigns by tracking leads, cost per acquisition and revenue. Built to work smoothly with AED budgets and UAE lead flows.
📥 Lead Generation Tracker
Track leads by source, campaign, status and outcome from first contact to closed deal.
📥 Download👉 Combine with the Lead Quality & Close Rate Calculator to see where leads drop.
📊 ROI Calculator for Digital Marketing
Calculate revenue, profit and ROAS against ad spend across all your digital channels.
📥 Download👉 Tip: Great for justifying budget during planning season or before scaling campaigns.
🎯 Audit & Monitoring Templates
Audit your current setup, reports and partners before spending more. Ideal if you feel you’re “doing a lot” but not sure where performance is leaking.
📑 Digital Marketing Audit Checklist
Step-by-step checklist across tracking, creatives, offers, funnels and landing pages.
📥 Download👉 After auditing, use the Digital Marketing Fix Tool to prioritise what to fix first.
📆 Weekly & Monthly Digital Reports
Ready-made report structure you can fill with numbers from your trackers and dashboards.
📥 Download👉 Use one template per client or business unit to keep reporting consistent.
💸 Affiliate Marketing Performance Tracker
Track affiliate partners, clicks, conversions, commission and payout performance.
📥 Download👉 Tip: Compare affiliates to paid ads to see which is cheaper per conversion in AED.
👥 Influencer Marketing Tracker
Monitor influencer content, dates, deliverables, promo codes and performance metrics.
📥 Download👉 Tag UAE-based creators vs. international to see where true performance comes from.
📈 Want help setting this up for your business?
Get expert feedback on your tracking, reporting and strategy – tailored for UAE & GCC markets.
❓ Frequently Asked Questions
Find answers to common questions about these Digital Marketing Templates, SEO, PPC, Social, ROI and more.
📌 What are these Digital Marketing Toolkits?
They are pre-designed Excel & Word templates that help businesses track and plan SEO, PPC, social media, email, budgets, ROI and more — especially tuned for UAE & GCC markets.
📥 How do I download the templates?
Simply click on the “Download” button under each template. The file will open or save depending on your browser settings.
💰 Are all the templates free?
Yes. All the templates listed on this page are free to download and use for your own business or clients.
🛠️ Can I edit and customise these templates?
Absolutely. All templates are fully customisable — you can change columns, colours, formulas and text as needed.
📊 Which template should I start with?
If you’re not sure, start with the Digital Marketing Performance Tracker and PPC / SEO trackers, then add ROI and audit templates as you go.
📈 How often should I update my trackers?
For most businesses, weekly updates are ideal. If you spend heavily on ads or run short campaigns, daily updates are recommended.
👥 Can my whole team use the same file?
Yes. We recommend using Google Sheets where possible so multiple team members can collaborate, while one person owns the final numbers.
📂 Do you offer a full bundle in one file?
Right now, each template is downloaded separately. You can keep them together in your own “Marketing Toolkit” folder or bundle them into a ZIP for your team.
📧 Do you have templates for email marketing?
Yes — the Email Marketing Tracker is included above, and you can adapt performance trackers to include key email metrics.
🔍 How often should I do a full marketing audit?
Every 3–6 months is ideal, especially before scaling budgets. The Digital Marketing Audit Checklist helps you run a structured review.
🚀 How can I improve my digital marketing strategy using these templates?
Start by recording your real data for a month, then look for patterns in your trackers — scale what works, fix what doesn’t, and use the strategy & planning templates to build your next campaigns.
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